6 Martech Innovations That Will Help You Crush It in 2018

2017 was definitely the year of MarTech. Thousands of new startups who joined the marketing technologies landscape are pointing on to the tremendous innovation mode that this industry has been experiencing lately. But what does this mean for businesses?It means that today, more than ever, marketing projects or initiatives can reach outstanding results while using less ad budget and fewer sales personnel than ever before. Relying on contemporary results-oriented technologies is the way to get there.In this article, I want to outline 6 recent innovations that present huge opportunities for businesses and agile startups who aren’t scared to challenge the most ambitious marketing KPIs.Something that most B2B marketers struggle with is qualifying leads. One thing is to implement a great inbound marketing strategy that drives targeted leads to your CRM, but knowing when to act upon them and convert them into an opportunity requires a totally different set of skills.To me, it always seemed that “skills” isn’t the best word to put here. What’s really missing here is the data and a technological solution that deals with the scale of new leads that keep coming in.