6 Powerful B2B Marketing Tools for Integrated Campaign Managemen

As B2B marketers increasingly deploy and integrate more channels into the marketing mix, there’s a need for tools dedicated to integrated campaign management. Creating a unified customer experience across inbound, outbound, owned, earned, experiential and digital touchpoints are essential to seamless omnichannel customer experiences. But, it’s nowhere near simple to coordinate. No single tool, channel or campaign is the winning ticket for B2B marketing in 2018. An effective integrated campaign establishes a presence on the channels customers are using, providing them with relevant messaging and a unified brand experience. Managing these integrated campaigns can require the development of new processes, smarter strategies and the adoption of new technologies.