Dentsu Aegis bolsters B2B marketing agency with acquisition

Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering. B2B International is to join Gyro, a full-service global agency dedicated exclusively to B2B marketing, which was acquired by the holding company in 2016. At present, Gyro's roster of clients includes Google, Vodafone, HP, and eBay. Established in 1998, the newly acquired business will be rebranded as 'B2B International - a Gyro company" and will remain based in the UK, with offices in London and Manchester. “We’re really excited to be joining forces with B2B International - a company we have long admired - at a time when the business-to-business space is growing fast and becoming more sophisticated than ever," said Gyro UK's CEO, Kate Howe.