Majority of college students welcome targeted ads: Study

Yahoo research from February on attitudes toward targeted advertising found millennials (expanding from the Fluent research age range to 18-34-year-olds) reported having a more positive attitude than Gen X or Baby Boomers. Younger audiences said the reason for their rosier attitude stemmed from ads being aimed specifically at their generation, and advertisers finally recognizing that their generation shops too. They said they were generally more likely also to make a purchase from a particular brand if an ad is specifically targeted at their generation