Global Account-Based Marketing (ABM) Market Outlook, Opportunities, Key Players, Trends and Forecast by 2025
honestbusinessman24 | February 28, 2019
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region.