LeanData Supports Growing Community of Revenue Operations Professionals with OpsStars Roadshow in 2019

Responding to growing demand, LeanData®, the leader in enterprise Revenue Ops solutions, has expanded its popular OpsStars™ conference, held annually alongside Salesforce's Dreamforce event, into a multi-city roadshow. Centered around this year's theme – "Journey to Revenue Operations" – the 2019 OpsStars event series will feature keynote addresses, panel discussions, sessions, workshops and a host of networking opportunities throughout each day. "Over the past four years, we've been proud to support B2B sales and marketing operations leaders with OpsStars – the world's first dedicated forum for revenue ops professionals – empowering them to drive growth for their organizations and evolve their careers to the next level," said Karen Steele, CMO at LeanData. "As more and more businesses move to a Revenue Operations model, this organizational change will have significant implications for sales and marketing operations. We recognize the growing need for community in this fast-changing environment, and are pleased to extend OpsStars to many more ops professionals this coming year." Revenue Operations is an emerging go-to-market paradigm, described by SiriusDecisions as "bringing the operational work of sales, marketing and customer success together under one roof." In the OpsStars opening keynote, titled "Emergence of Revenue Operations," Dana Therrien, SiriusDecisions' Sales Operations Strategies Practice Leader, will help attendees understand the issues driving this significant trend, the benefits and challenges this organizational shift would bring, and the considerable implications – and opportunities – for marketing and sales operations professionals.