Account-Based Marketing Lures Another Vendor & Other Tech News

Beaverton, Ore.-based Act-On is the latest marketing technology vendor to jump into account-based marketing (ABM). Its new solution is designed to give B2B marketers the ability to orchestrate an automated, multichannel ABM strategy that the company said will help build brand awareness, drive demand and retain customers. It will also help marketers on the Act-On platform control the messages seen throughout the buying journey across channels, including email, social, display and direct mail, the company noted.