Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

Demandbase, the leader in Account-Based Marketing (ABM), today announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and corporate giving for the foundation and will also donate media spend to support an end-to-end account-based initiative. Demandbase previously donated its technology to drive awareness for documentary film and nonprofit organization Girl Rising, which supports the education of girls in developing countries. This effort opened the door for embracing opportunities to extend ABM beyond traditional B2B use cases.