EVERSTRING ANNOUNCES THE WINNERS OF THE INAUGURAL FIRE MARKETER AWARDS

EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. “A FIRE marketing strategy allows teams to focus on the quality of leads rather than volume,” said Peter Herbert, CMO of FullStory and an account-based marketing pioneer. “I feel honored to be chosen by my peers as a FIRE Marketer. Driving operational excellence in marketing by using data is essential to modern marketing. It’s exciting to see marketers recognized for integrating new and exciting data into their marketing strategy.” EverString makes FIRE Marketing simple with a modern data platform that delivers centralized account intelligence, letting marketers know which accounts to target. The FIRE dashboard provides full visibility into accounts and their scores on Fit, Intent, Recency, and Engagement (FIRE).