Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader had already observed that customers that complete its training have 2.6x higher customer lifetime value (CLV) and are 12% more likely to renew. Using the Tray Platform to automatically track and engage with customers across their educational journey has resulted in a 38% increase in certification completions.