ZoomInfo Launches ‘Intent’ Solution to Help B2B Companies Identify, Prioritize and Engage Sales Leads Based on Buying Signals

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signals generated across the internet, and maximize customer growth and retention by knowing if they’re researching the competition. ZoomInfo Intent is now available within the ZoomInfo Powered by DiscoverOrg platform.

According to Sirius Decisions, 67% of the research done to inform buying decisions of B2B products is done before ever connecting with a sales rep. ZoomInfo Intent prepares sales and marketing teams for action by notifying them when a customer or prospect signals that they’re in-market and ready to talk. Companies that rely on ZoomInfo Intent can customize the signals they monitor to ensure the data they receive matches their own unique business and product offerings, turning a prospect’s research behavior into meaningful conversations.