ABM and B2B Marketing: A Match Made in Heaven

Account Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join our ABM experts as we show you how to implement successful account-based strategies on any budget. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.

According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options. Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services.

In this 15-minute video, Adobe Director of Product Marketing for Acrobat for Business Alex Gay provides insights into how the digital workplace and employee needs continue to evolve, how the PDF continues to be a vital, dynamic document format, and how Acrobat Pro is the all-in-one PDF and e-signature solution that every busines

The service agent experience is evolving. To efficiently solve customer issues, deepen relationships, and open new revenue opportunities, agents require a solution that harnesses the power of AI, enables automation, and allows agents to seamlessly engage customers on their channel of choice. With Dynamics 365 Customer Service, s