Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.
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The Mx Group
If you have questions about ABM, you’re not alone. Watch this webinar with SiriusDecisions Senior Research Director Jonathan Tam and The Mx Group Senior VP Tony Riley as they discuss how to determine where you are on the Demand Spectrum and provide real-world insights about how to implement an ABM pilot (or improve your current ABM program). You’ll learn about SiriusDecisions’ Demand Spectrum framework and how to “start where you are” with ABM, improve your plans along the way and measure your success to gain buy-in.
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Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment.
The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!
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Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover:
All components that impact advertising engagement and conversion, outside of just an ad design.
How to evaluate your current digital advertising experiences and how to adjust them if needed.
Analysis and use cases from our own digital marketing managers who work with Terminus customers everyday on cohesive advertising experiences.
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