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ACCOUNT-BASED MARKETING – MOVING BEYOND THE INBOX

Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox.

With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.

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OTHER ON-DEMAND WEBINARS

From ABM Engagement to Enablement: Leveraging Buying Group Signals in B2B Tactics

Join Jessie Johnson, Principal Analyst at Forrester, Nikki Candito, VP Demand Strategy and Dee Blohm, SVP Corporate Marketing at Anteriad discuss how to successfully leverage buying group signals to change buyer engagement, to buyer enablement.

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Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

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Five Steps to Design and Execute Impactful Account-Based Plays

Budget and resources are tight, and many B2B go-to-market teams are looking for scrappy - and effective - ways to build pipeline and meet their growth goals. This free webinar is for anyone in Marketing, Sales, or Customer Success who wants to learn how to use account-based plays to orchestrate engagement with target companies most likely to be their next customers.

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How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting

HG Data

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Insights and LiveRamp, you can now use HG Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps.

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