B2B Marketing And Sales Rally Around The Customer: Predictions For 2023

As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers. In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.

2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.

For B2B marketers, ABM has been the one constant amidst the continuous change in recent years. Account-based growth strategies have outperformed all others through the thick and thin of market upheaval, business transformation, and customer demand. So what’s next for ABM as we build our 2023 plans? How can we double down on our top performing strategies, tactics, and approaches make the most sense as we look into yet more economic challenge and uncertainty? Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:Quickly pull together all your content for ABM.