From Account to Channel: Account-Based Marketing Activation Strategies and Case Studies

In this webinar you will hear how our customers lean into data for account selection, and channel activation. See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Another marketer generated 133% ROI on their ABM campaign strategy by “looking within”!
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OTHER ON-DEMAND WEBINARS

Crawl, Walk, Run to Personalisation Success

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con
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Localized Content Round Up

About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands Who Killed It with Localized Content Str
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Using Animation to Create Content Throughout the Sales Funnel

Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey? Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
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Seasonal Content Round Up

About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo
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