GETTING ABM RIGHT AND GETTING READY FOR WHAT'S NEXT

Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.

The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.

Technology and service providers (TSPs) have rapidly adopted account-based marketing (ABM) programs over the past few years. When done right, ABM programs can provide significant lift across a range of marketing and sales metrics, including pipeline contribution, larger deal sizes and higher win rates. But ABM programs are far more complicated than traditional demand generation and prospecting efforts. In this complimentary webinar, we reveal the secrets to getting significant lift from ABM programs, sharing primary research, best practices and examples of successful ABM programs.

When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction? In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including: 3 steps to operationalize ABM touchpoints.