Marketo
ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
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We spend a lot of time and money creating personalized experiences for top prospects who visit our websites.
But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else.
At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.
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Hear from Forrester Consultant Emma Conroy as she reviews the findings from The Total Economic Impact™ of Bombora, a study conducted by Forrester Consulting on our behalf. The Forrester team dug deep into a real customer’s data to find out just how much value they can receive from using our Company Surge® Intent data, such as:
342% return on investment over three years
30% increase in sales velocity
4,500 hours saved per year from data efficiencies
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As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.
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