INTRODUCING ABM ANALYTICS VIEW YOUR ABM RESULTS ACROSS THE ENTIRE FUNNEL

Your revenue engine works best when sales and marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics and workflows stand in the way of making this fantasy a reality. In this presentation, we'll share how top performing teams are using modern B2B strategies to align and drive more revenue. Engagio and DiscoverOrg cover: How to get actionable account intelligence and deliver it to your sales team.

Over the past couple of years, B2B marketers have adopted account-based marketing programs in droves. In fact, 85% of the marketers surveyed by ITSMA and the ABM Leadership Alliance have had their ABM efforts in place for less than two years. While the ABM approach of establishing a highly targeted set of accounts has been around for decades, new technology, like programmatic ABM display advertising has made discovering, reaching and nurturing account-based prospects much more achievable.

Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock. Because of Deal IQ's unique solution, the ability to target potential new accounts at the right time - just as they prepare to acquire new technology or close a new deal - was absolutely crucial to success. And the need to engage high level stakeholders - the true decision makers at these accounts - meant Deal IQ needed reliable, accurate contact data, and organization charts.

Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up. Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023. Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.