SEISMIC, INC
Account Based Marketing (ABM) has rapidly gained steam over the past few years. As with any methodology on the rise, this has caused ABM to be poorly defined and carry a fragmented set of best practices. The reality is that ABM is a discipline, with components that are both new and old, that impacts and requires stakeholders across marketing, sales, sales operations, and sales enablement.
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ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale, and optimization.
But ABM leaders still struggle with sales alignment, campaign customization, and keeping up with constant disruption. While ABM programs deliver significant improvements in engagement and revenue, the full potential is far from realized. How can we change that?
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Triblio
ABM continues to be one of the hottest topics in b-to-b. According to SiriusDecisions research, 93% of organizations state ABM is extremely or very important to their overall organizational success, and 70% of respondents plan to invest more on ABM over the next 12 months.
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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