Drift
Our CEO David Cancel took the stage at the Adobe Summit in Las Vegas in March and announced Conversational ABM™ (powered by Marketo). Now we want to give you the insider scoop. Mark Kilens and Jason Li are going to show you how it works and how customers with early access are already using it to give their dream customers a VIP experience.
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The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel.
In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.
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IndustrialSage
Sangram’s name is definitely one we’ve thrown around on the show before. He’s the Chief Evangelist and Co-Founder of the account-based marketing platform Terminus. He’s also host of the daily FlipMyFunnel podcast.
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On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023.
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