Seizing the ABM Opportunity: Prospects and Priorities for 2022

Seizing the ABM Opportunity
ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs.

So, now what?

What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?
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OTHER ON-DEMAND WEBINARS

A First Look At Conversational ABM

Drift

Our CEO David Cancel took the stage at the Adobe Summit in Las Vegas in March and announced Conversational ABM™ (powered by Marketo). Now we want to give you the insider scoop. Mark Kilens and Jason Li are going to show you how it works and how customers with early access are already using it to give their dream customers a VIP experience. WATCH THE RECORDING
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Demystifying Intent Data: Navigating the B2B Marketplace

The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel. In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.
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Account-Based Marketing for B2B Manufacturers

IndustrialSage

Sangram’s name is definitely one we’ve thrown around on the show before. He’s the Chief Evangelist and Co-Founder of the account-based marketing platform Terminus. He’s also host of the daily FlipMyFunnel podcast.
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Landing Your "Sales Whale": ABMified Revenue Strategies That Convert

On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023.
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