ZS, a global technology and consulting firm, had one big problem: executive awareness.
To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.
Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.
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MarketingProfs
With the new year upon us, marketers are in the midst of channel analysis and strategy planning. We all know that ABM works, but you may run into hurdles if you're looking at the wrong measurements of success. So, what KPIs should you be paying close attention to when optimizing for both precision and scale?
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Rollworks
The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.
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The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream.
Is Your Marketing Function Ready?
If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.
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