Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

Prospecting activities often start with a simple call, but what happens when that call connects? If sellers can’t establish credibility, or if they hesitate – they can lose hard-won prospects in a nanosecond. If sales leaders lack the visibility needed to spot key signals and trends – they're likely not able to spot risk until it is too late. Too often, we’ve only learned from our mistakes – after the fact. It’s time to flip that script.

Account based marketing has come a long way in the last 12 months.As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.Yet, despite the hype and expectation, success with ABM can be difficult to achieve – too many marketers still either fail to pilot successfully or see their programmes fall at the first hurdle.

In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following: - Historical challenges of expanding into a new market - Techniques to identify new accounts more likely to convert - Using intent data to get a better understanding of your expanded audience’s needs - Identifying the right people in the buying group to immediately engage - How to surface the correct buyer in marketing automation and CRM

SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.