Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.
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Kapost
Webinar Highlights: The role of content creators and strategists in ABM, Which metrics you need to track, How to fit ABM into your existing content strategy. Content: A Crucial Part of Account-Based Marketing. The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning.
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Engagio
Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. Join Heidi Bullock, CMO of Engagio, in this webinar to learn how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience. Watch to learn: Why marketing executives should bet on ABM.
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As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. No one loves how that feels. We get it. We are B2B marketers, too.
We recently hosted a standing-room-only webinar designed to help you do big things with your ad campaigns in 2023 and beyond. Our very own Digital Media guru, Riley Gilstrap, walked marketers through 2023 trend lines, best practices for ad design and targeting, ways to gauge budget efficiency, and how to watch your campaigns soar.
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