While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns.
That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small.
It's time to consider a niche marketing approach that brings in the prospects that actually convert.
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As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization.
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Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.
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How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line.
Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.
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