The Gartner Magic Quadrant for ABM Platforms

ABM Platforms
Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.
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OTHER ON-DEMAND WEBINARS

ABM Measurement 102: Engagement Minute Attribution

Engagio

Watch this webinar to witness the future of marketing attribution. We’ll introduce NEW Engagement Minute Attribution powered by Engagio Dash to demonstrate what true Sales and Marketing activity attribution looks like for generating revenue. In addition, we’ll outline how engagement minute attribution can be used to examine the key activities that create engagement by team and how to optimize these activities to drive positive business outcomes.
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Top Tips: Using Email Marketing to Penetrate Target Accounts

Engagio

Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar with the American Marketing Association to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.
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Five Steps to Design and Execute Impactful Account-Based Plays

Budget and resources are tight, and many B2B go-to-market teams are looking for scrappy - and effective - ways to build pipeline and meet their growth goals. This free webinar is for anyone in Marketing, Sales, or Customer Success who wants to learn how to use account-based plays to orchestrate engagement with target companies most likely to be their next customers.
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The Right KPIs for Account-Based Marketing: Add Scale and Precision to Your Strategy

DEMANDBASE, INC

Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out: - Why B2B purpose-built technologies are critical to marketing success - The metrics that matter when analyzing channels for an ABM strategy - Which top-of-funnel channels deliver the best results in scale, precision and costs
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