According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options.
Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services.
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About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo
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Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald.
Some lead magnets are far better than others.
And good lead magnets should do much more than attract your prospects and collect leads.
Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that:
Progressively profile your prospects and give you data to support them on their buying journey
Educate prospects on your solutions and give you a healthy bump in average order value (AOV)
Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations
Address objections early so your sales department can convert more prospects into happy customers
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MarketingProfs
Account-based marketing ABM programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
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