BUYER INTENT DATA
Folloze | April 06, 2023
Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the addition of a new highly sophisticated identity sourcing enhancement for the Folloze BX 3.0 platform that enables marketers to reach an entirely new level of personalization. For the first time ever, enterprise marketers will be able to leverage Folloze’s persistent identity matching, a model now enhanced with marketing automation cookie matching, to create the richest picture yet of an individual buyer and their needs, using the combination of known and unknown identity insights and behavioral data all in one view. In early testing, cookie matching yields up to 40% more known leads, which helps marketers more effectively target them throughout the buyer’s journey. Cookie matching is now available across leading marketing automation solution providers including Marketo and Eloqua.
Folloze’s cookie matching debuts at a time when organizations face increasing challenges in trying to provide a more relevant, engaging experience when many online visitors are still unknown. While ABM has made significant inroads to help marketers create content that meets the priorities and interests of the company or account, it is limited in knowledge of the buyer as an individual, which affects the ability to prioritize and personalize marketing efforts. Folloze’s unique identity model now with enhanced cookie matching capabilities incorporates first and third-party behavioral data to take a casual browser from being unknown to known much quicker. Now marketers will be able to fully understand exactly who is on the buying side, where they are in their journey, whether they are already a lead in the system, and what they are most likely to need next. Knowing such information is critical for sales and marketing insights as well as AI modeling– all of which can create a far better experience for prospects, buyers and customers, while positively impacting revenue.
“When it comes down to it, people don’t like form fills, and they provide only a small piece of information about a buyer. Yet this invasive tool remains the norm today. Folloze is providing marketers a better way to learn about their customers with identity matching and behavioral data that helps enhance the buyer journey,” said David Brutman, Co-founder and Chief Product Officer at Folloze. “Through our persistent commitment to innovation, we can now help marketers improve their ability to identify and truly understand who their prospects are so that they can serve them much more effectively– and efficiently– at scale.”
The “Journey Factor” into the Known and Unknown
Folloze has long provided a variety of ways to identify contacts within an account early on. This includes the traditional form fill, clicking into a trackable link, or informed content matching provided by other data sources including 6sense and Demandbase. Now, marketers can take this to the next level with Folloze’s industry-leading technology. The identity matching solution allows for a completely progressive identity. Folloze identifies individual buyers very quickly, especially if they are already in its database, or on one of the platforms with cookie matching integration, and then it surfaces their entire activity history to deliver a complete picture that allows marketers to understand the buyer’s unique journey.
This powerful identity model, enhanced with cookie matching capabilities, or what Folloze refers to as the “journey factor,” is truly novel in that it combines known and unknown identity markers with behavioral data to get the richest picture of the buyer and their needs. This means marketers are no longer dependent on IP matching alone.
“Since we began using the BX 3.0 platform, we have seen increased results and impact from all that Folloze enables us to do – and it just keeps getting better as the company adds new capabilities,” said Itamar Sabo, Vice President of Growth Marketing and Demand Generation at Gigamon. “The automated cookie matching gives us more insight into the prospects we want to convert and where to spend our energy. It makes our job much easier as we can see buyers as actual people for the first time, and that pays big dividends for us.”
The newest addition to the Folloze BX 3.0 platform continues to enhance its data to provide the highest level of identification across the martech system. Although the platform can be informed by other sources, it also provides a standalone identity model for “persistent identity” as buyers engage in different ways and places.
Notably, Folloze does not use third-party data. Its system is based solely on first-party data, optimizing on the data it has. Folloze adheres to strict opt-in policies.
To learn more about Folloze BX 3.0 and its new features, please visit: https://engage.folloze.com/launch30
Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), is used by B2B marketing, sales, and revenue teams. Folloze BX 3.0 empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.
PR Newswire | May 29, 2023
COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements.
Nixon is an experienced MarTech and B2B marketing expert with more than 15 years of scaling and coaching teams in developing and leading growth- and account-based marketing strategies. She joins COMPLY from the legal tech firm Litera, where she was Senior Vice President of Marketing.
"Adding Gayle and her deep marketing experience to our executive leadership team will further enable COMPLY to cement its place as the leading provider of compliance software, consulting and education resources for the financial services sector," said Amy Kadomatsu, COMPLY's CEO. "She will be integral in creating value-based marketing approaches that demonstrate COMPLY's ability to solve complex compliance concerns across a range of financial firms."
COMPLY launched in 2022 to unify ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis under one corporate umbrella with an integrated leadership team to accelerate the organization's strategic growth initiative. Customers will be able to leverage the breadth of solutions and expertise from all four businesses. The addition of Gayle Nixon, in such a key leadership position, underscores COMPLY's ongoing growth and drive to offer the market the leading regulatory compliance solution set.
Nate Remmes, COMPLY's Chief Growth Officer, said, "COMPLY's integration requires a focused and targeted marketing approach to ensure the market understands that our firm will deliver a holistic and efficient approach to compliance needs and education. Gayle's expertise allows us to quickly achieve that goal."
Nixon's previous roles include Vice President of Digital Marketing and Demand Generation for SS&C Intralinks, Senior Director of Global Demand Generation at Rocket Software, Chief Marketing Officer at itslearning AS and Director of Global Marketing, Demand Creation at Trillium Software.
Nixon added, "I am thrilled to be part of COMPLY and excited to help the leadership team identify and meet its growth targets."
At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world's largest financial institutions. Clients throughout our portfolio enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions.
PR Newswire | May 26, 2023
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced it has secured $50M in committed financing from Capital IP. The investment will be used to strategically support the next wave of innovation on NextRoll's marketing software for both its business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B companies grow revenue. This news follows a notable market response to the company's software offerings over the last few years.
"We are thrilled by this financing from Capital IP, which will enable us to execute strategic growth initiatives and accelerate our software transformation," says Roli Saxena, Chief Executive Officer of NextRoll. "The momentum we've seen in software adoption demonstrates our market potential and the value we deliver to our customers during a time when they need it most."
Today's complex marketing landscape and challenging economy requires brands and businesses to leverage new tools and strategies to grow revenue more efficiently. With deep data and machine learning foundations and new innovative offerings across its software platforms, NextRoll is uniquely positioned to streamline how teams identify, engage, and retain customers to achieve efficient growth at a time when every team needs to do more with less.
"NextRoll has a strong market position in not one, but two categories," said Capital IP's Managing Partner Riyad Shahjahan. "The impressive growth of their subscription software business, strong demonstrated retention and the strong foundations of their advertising heritage underscore their mission-critical product suite and the value they deliver for customers. We're excited to partner with NextRoll as they deliver on an exciting roadmap ahead and continue to drive towards being a Rule of 40 company."
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote-friendly company headquartered in San Francisco with additional offices in New York City, Dublin, and Sydney. To learn more, visit www.nextroll.com.
About Capital IP
Capital IP Investment Partners ("Capital IP" or "CapIP") is a minority co-founded specialty credit firm focused exclusively on investments in technology and technology-enabled businesses. Our collaborative approach to investing, combined with our technology-industry expertise, allows Capital IP to assess the intrinsic value of growing technology businesses and to offer a range of novel, creative financing solutions. The Capital IP team has a long, proven history of providing flexible structured credit to companies in the technology sector, and continues to lead the industry in financial innovation. The principals of CapIP have historically invested over $1.3 billion in innovative, emerging companies. For more information on Capital IP Investment Partners, please visit: www.capitalip.com.