4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing cold calls, trade shows, TV, radio are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to generate leads and close deals. To stay ahead of your competition, it's now essential to have a good inbound marketing strategy in place. Here are four B2B marketing tactics you should be using right now: Useful and well-written content is a powerful weapon in B2B marketing. Posting long-format articles and discussing issues more deeply attract more visits to your website and leads to higher conversions. A study by Moz showed a distinct correlation between social shares and content length.