4 Marketing Principles to Dominate Your Target Market

In Real Leaders Don't Follow, author Steve Tobak explains how real entrepreneurs can start, build, and run successful companies in highly competitive global markets. He provides unique insights from an insider perspective to help you make better-informed business and leadership decisions. In this edited excerpt, Tobak explains four of his marketing principles that will help make your company a success.If marketing is critical to the success of any business -- and believe me, it is -- how do we reconcile that with the reality that few business leaders actually understand marketing and give it the focus it deserves? I think I've figured out the answer. While selling is relatively straightforward and intuitive, marketing is not. Marketing is complex and nuanced. That’s why it mystifies so many, and yet it’s absolutely critical to business success. That’s why the four principles I’m about to put forth are important.