4 Marketing Tactics to Try in 2018

When it comes to marketing tactics, sometimes you have to experiment with many of them before you figure out what works best for your business. This means you’ll have to be willing to spend some time (and maybe money) on determining what works and what doesn’t.The good news is once you’re sure of what works, you can focus your attention on marketing tactics that get the most results for you. This means you’ll know where to invest dollars and what’s the best use of your time.If you haven’t quite figured out what marketing tactics work for your business yet, here are some you can try in the coming year. But first, a note about having your own website.Let’s say Instagram works for you and you spend time and money building your following. Let’s also say you don’t have a website where you’ve been directing your following to get more information. This means you’re just relying on Instagram.What happens when Instagram changes their algorithm and people can no longer see your posts? Or worse, what if your account gets shut down? You lose money, that’s what happens.