4 Reasons Why Your Firm Can Fly High With Account-Based Marketing

As a professional services firm, marketing can sometimes take the back seat to servicing your clients. At the end of the day, it’s those clients that are keeping you in business. But when you start to look at expanding your firm and taking it to the next level, marketing and business development are the natural first places to turn to.In looking to form or recalibrate your marketing strategy, knowing your firm’s audience is usually the first step. Understanding who you are talking to and how you can help them, helps you create marketing touchpoints for the entire buyer journey. While this is an important piece of the marketing pie, many firms could benefit from a more strategic and customized approach. Enter: account-based marketing.Account-based marketing (ABM) is a strategy that targets your marketing efforts on an account basis. This allows your firm to identify and target unique individuals or businesses that you think would be the ideal client for your firm. Through this approach, your firm can shorten the sales cycle, bring in larger deals, and free up valuable time for your business development teams. Below, we highlight the four reasons why account-based marketing can help your firm skyrocket to success.