6sense and Bombora Expand partnership to provide account-based sellers and marketers with the deepest level of buyer insights and data orchestration

6sense has announced that it has expanded its collaboration with Bombora, the leading source of B2B Intent data to give all 6sense platform clients with Bombora's Surge® Intention data for their subscription. These clients can now utilise intent data from Bombora for the creation of dynamic audience segmentation, enhance their 6-sense prediction models and offer salesmen with extra intent data in the 6-sense Sales Intelligence Module.

The number of recognised in-market accounts as well as the increased conversion rates from 6sense's proprietary purchasing stage forecast to pipeline prospects rise alongside 6sense's Native Intent Report.

"With our predictive purchasing stage model, we are using 6sense and Bombora intentions data within 6sense to overlay other filtering criteria, such as intent themes and keywords for understanding which accounts to engage in and in what they are most interested in," says Kazoo Casey Carey, CMO. "The combined solution resulted in 15% higher numbers of in-market accounts, a 20% rise in accounts from the projected pipeline shopping stage, with a 14% improvement in our lead-to-win ratio, which changes games."

The essence of this extended relationship is to accelerate new opportunities for customers. The intention data of Bombora are derived from a patented cooperative of more than 4,000 websites of the B2B, and the technique for patented data-science detects the purchasing intent by companies for a product or service. Erik Matlick, founder and CEO of Bombora, explained that "6sense has driven the orchestration and data for account sales and marketing teams. “With the integrated provision of the Bombora Company Surge® data in a predictive model, 6sense is now our exclusive company partner. The integrated solution provides clients with precise account information and workable suggestions, enabling them to target and engage top accounts with communications which reflect the preferences of buyers and their expected journeys."

Combined 6sense and Bombora solutions offer a complete, comprehensive, curatorized B2B data coverage predictive analysis engine. Bombora Company Surge® provides the existing strong capabilities for the intentions and prediction model of 6sense with a novel, approval-based signal. The integration of Company Surge® to 6sense might lead to identifying more target accounts on the market, greater customer predictability and actionable suggestions on the creation of appropriate commitments.

"With the synthesis between several enhanced data resources and making them clear and feasibility recommendations that lead to better account-based selling and marketing results,6sense delivers its commitment to bring the RevTech Revolution to customers," says Viral Bajaria, CTO and 6-sense co-founder of 6sense. Together, 6sense and Bombora provide a more detailed perspective of B2B buyer behaviour in the market and both sources of data can be used to estimate which sales and marketing accounts should be a priority of our unique AI-based methodology."

Bombora Corporate Surge – 6sense Kickstart Package, which allows access to a sample of information on Bombora and integrated solutions without a separate subscription, is without charge for 6sense clients. Expanded Surge® Company Intent data and the team of successful Joint Customers are part of an upgrade via Bombora's proprietary 6-sense Expansion Package.

About 6sense
The Sensory Account Engagement Platform helps B2B companies achieve predictable revenue growth by placing behind each member of the sales team the strengths of the IA, big data and machine learning. Driven by Jason Zintak, 6sense reveals anonymous purchasing behaviour, gives sales and commercialization priority and allows resistive purchasing teams to engage in customised multi-channel and multi-touch campaigns.
6sense lets revenue teams learn all about their buyers so they can quickly do everything necessary to generate more possibilities, boost deal size, enter chances earlier, compete and win more often.

About Bombora
Bombora is the largest supplier of B2B marketers' intent data. Bombora's data unifies the marketing and sales teams so they know what companies in the market for which items are able to base their activities on their expertise. The source of this data is the first B2B media company cooperative. Members provide their audience with content consumption and behavioural data. They can understand their audiences better, serve advertisers and make a contribution to their inventory.