ACCOUNT BASED EXECUTION

6sense Earns Leader Position in 11 G2 Summer 2022 Grid Reports

6sense | June 23, 2022

11 G2 Summer 2022 Grid Reports
6sense, the leading platform for B2B organizations generating predictable revenue, today announced that it has been named a Leader across 11 categories in the G2 Summer 2022 Grid Report. In addition, 6sense was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period.

Slintel, a 6sense company, was also ranked as a Leader or High Performer in seven shared categories with 6sense and ranked as a Leader in one additional unique category, Lead Capture, and a High Performer in Competitive Intelligence. Saleswhale, a 6sense company, was also ranked as a High Performer in three additional unique categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants.

The G2 Summer Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert.

"The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer.

"The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "In a tightening economy, customers are telling us that they need to do be able to do more with less. 6sense becomes even more critical now, as sales and marketing teams focus on becoming more efficient with their time and resources."

The following are some of the highlights from verified consumer feedback on the G2 platform:
  • "6Sense gives me a competitive edge when cold-calling prospects - I know what they are looking for and it gives me the opportunity to cater my call to their interests."
  • "Scale up with 6sense, I think the best thing about 6sense is your ability to grow with the platform. The variety of products available allows you to roll out incrementally and level up your ABM program when it makes sense for your organization."
  • " The customer success at Slintel is exceptional. My customer service representative always checks on my team to make sure we are able to complete our goals with the platform, and always replies in a timely manner to our emails."
  • "(Saleswhale is) A Demand Marketer's Dream - we were able to automate our follow-up across several campaign types — demo requests, webinars, and high-intent activities — automatically, consistently, and with a human touch."

6sense was listed as a Leader in 11 G2 Summer 2022 Grid categories:
  • Account-Based Advertising Software
  • Account-Based Analytics Software
  • Account-Based Orchestration Platform
  • Account Data Management Software
  • Buyer Intent Data Tools
  • Lead Scoring Software
  • Lead Intelligence Software
  • Market Intelligence Software
  • Marketing Account Intelligence Software
  • Marketing Analytics Software
  • Sales Intelligence Software

Slintel was listed as a Leader or High Performer in seven Summer 2022 Grid categories:
  • Lead Scoring
  • Lead Intelligence
  • Market Intelligence
  • Buyer Intent Data Tools
  • Sales Intelligence
  • Lead Capture
  • Competitive Intelligence

Saleswhale was listed as a High Performer in three Summer 2022 Grid categories:
  • Conversational Marketing
  • AI Sales Assistant
  • Intelligent Virtual Assistants

G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.

About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, and TrustRadius and its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

Spotlight

Selecting the right agency for your Demand Generation is no easy endeavor. From needs assessment, to differing service offerings, and the team you will be working with, there are many components to consider. It is vital to pick the firm that can work well with your team and deliver your desired results. Using a Request for Proposal (RFP) can be a useful tool in your selection process. We have put together this RFP guide to help you make the best choice for your Demand Generation agency.


Other News
CORE ABM

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

Intellimize | August 05, 2022

Intellimize, marketing's most intelligent website conversion and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. This release extends Intellimize's previous no code personalization feature release in June with: Intelligent AI-powered copy suggestions to help marketers beat writer's block and quickly inspire better quality website headlines, copy, calls to action, and other text content. Simplified A/B testing, making it fast and easy to find the single best performing verison of a website with confidence, such as choosing between two different signup flows. Enhanced rules based personalization (RBP), making it easy to deliver the right experience to each customer segment, such as showing the largest discounts only to the best certain customers. Scalable account based marketing (ABM), enabling account-by-account personalization in minutes, such as showing an account-specific welcome video to each top named account. A 75% faster dashboard, making it even easier for marketers to create unlimited personalization variations in minutes. "As the economy continues to change and buyer behaviors become less predictable we've armed our customers with the website optimization and dynamic personalization tools they need to provide exceptional personalized experiences that convert more business," said Yalif. "That's a universal goal of every brand which has never been more critical than now." Intellimize is the only website conversion optimization platform that places machine learning based optimization, called Continuous Conversion™, user-friendly A/B testing, rules based personalization, scalable account based marketing, and AI powered text suggestions in the hands of marketers. About Intellimize Intellimize enables companies to get more out of their website by converting more of their traffic into results they care about like more revenue, more customers, and more leads to sales. Our Continuous Conversion™ platform powers high converting websites by using machine learning and marketers' creative ideas to optimize website experiences for each unique visitor every time. Conversion-obsessed marketers at Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift, and more use Intellimize to deliver more revenue, more customers, and more leads to sales. We're headquartered in San Mateo, CA and are backed by leading investors including Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow us on LinkedIn, Twitter, or Facebook.

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TARGETED ACCOUNT STRATEGY

Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers

Anteriad, TransUnion | September 26, 2022

Anteriad today announced a new collaboration with TransUnion. Through the collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Powered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. The TruAudience Data Marketplace is a leading destination for buyers and sellers of third-party audiences to activate targeting across streaming media advertising channels. Anteriad partners with the world’s largest B2B marketers across a variety of verticals including technology, fintech, healthtech, IT, logistics and martech. Anteriad targeting products are highly customized across Account Based Marketing (ABM), B2B intent, and key technographic and firmographic traits, and are built for precision at scale by keying off company location rather than domain. The TruAudience Data Marketplace is seamlessly integrated into this unique approach, extending the B2B reach into connected homes and to consumers across myriad devices. “B2B media buyers and sellers want the ability to transact on Connected TV and streaming audio with precision targeting at scale,” said Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. “By providing access to Anteriad data in the TruAudience Data Marketplace, B2B marketers and publishers can provide the right messages to the right audiences at the right time.” “CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad. “CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad. About Anteriad For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at  https://www.anteriad.com About TransUnion TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. http://www.transunion.com/business About TruAudience by TransUnion Powered by a three-dimensional view of people, households and devices, TruAudience® solutions provides precise, scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. To learn more, visit http://www.truaudience.com

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ACCOUNT BASED DATA

Frost & Sullivan Recognizes GlobalSign with the 2022 Global Competitive Strategy Leadership Award in the Holistic TLS Certificate Market

GMO GlobalSign, Frost & Sullivan | September 21, 2022

Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign delivers multiple products and services in the field of PKI, such as authentication, managed SSL/TLS, secure email, code signing, and digital signatures, among others. Particularly, with one of its main products, AEG, GlobalSign has increased its innovative strength and leadership by automating complex tasks that would otherwise be costly and time consuming. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign offers a cloud-based certificate lifecycle management (CLM) platform, Atlas, which ensures high scalability, throughput, and availability for certificate issuance. With the help of automation, Atlas empowers IT teams to flexibly manage and authenticate a broad array of identities – users, machines, IoT and mobile devices, and servers.” Customer experience was, and continues to be, a massive factor in how GlobalSign’s next generation certificate management platform, Atlas, has been designed. “GlobalSign also leverages its extensive partner network to build its customer base,” noted Swetha. “The company believes in creating a superior user experience on its platforms so that customers have less of a need for support. GlobalSign also empowers customers with the help of its AI-powered chatbot.” The company also launches extensive account-based marketing campaigns aimed at acquiring new leads, with the potential to become GlobalSign customers. As a result, GlobalSign stands out in the TLS certificate market and is expected to continue expanding in the coming years. Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction. Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry. About GMO GlobalSign As one of the world’s most deeply-rooted certificate authorities, GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity solutions support the billions of services, devices, people, and things comprising the IoT. A subsidiary of Japan-based GMO GlobalSign Holdings K.K. and GMO Internet Group, GMO GlobalSign has offices in the Americas, Europe and Asia. For more information, visit https://www.globalsign.com.

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ACCOUNT BASED ADVERTISING

RollWorks Presents the ABM Lounge at INBOUND 2022

RollWorks | August 12, 2022

RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market-leading end-to-end partnership with HubSpot. Our integration drives account-focused organizations' strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact — truly democratizing ABM and illustrating the power of ABM and inbound marketing," said Mike Stocker, VP of Partnerships at RollWorks. RollWorks ABM Lounge (Level 0, East Side of Boston Convention Center): Inspire your marketing programs, optimize your inbound, and accelerate your impact. Stop by 8:30am - 4:00pm ET to check out the sessions and for your chance to win $25K in RollWorks advertising media credits! Custom design a screen-printed t-shirt or tote bag of your choice, pick up one of our limited-edition ABM hoodies, and grab a coffee and snacks. Schedule a meeting with an ABM expert and learn how to get started with ABM and RollWorks or optimize your ABM program. ABM Lounge special events: Happy Hour: On Thursday, September 8th, from 5:30 - 7:00pm ET, come grab a custom Aperol Spritz or your drink of choice. RSVP for happy hour here. Customizable Donuts & Bottomless Espresso: On Friday, September 9th, from 8:00 - 9:00am ET, join us to celebrate our last few hours at INBOUND with customizable donuts and bottomless espresso drinks. RSVP for breakfast here. 2022 RollWorks + HubSpot Continued Product Innovation Throughout 2022, RollWorks has continued to deepen its commitment to adding more utility in its platform for HubSpot users. This summer, the company launched two new ABM tools: Journey Events for HubSpot®: delivers consolidated account-level visibility within the HubSpot interface to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. Sales Insights for HubSpot: uses data science to provide a 360-degree view of accounts throughout the buying journey, helping B2B marketers and sales teams to eliminate the guesswork and create timelier and more efficient sales outreach. "RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. RollWorks + HubSpot Customer Success In April, the RollWorks ABM HubSpot App achieved a significant milestone for surpassing 500 installs (150% more than the nearest ABM competitor). Global organizations that leverage the combined power of RollWorks and HubSpot include: SnapFulfil: SnapFulfil leveraged RollWorks and HubSpot to launch and maintain a sales-aligned ABM program that generated high-value leads. Within 10 months, the Cloud Warehouse Management System (WMS) saw 27% of new website visits come from RollWorks and 4,000 new top-of-funnel leads with a 6% conversion to MQLs. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. That automatic bi-directional syncing alone saves us a lot of time on manual input." - SnapFulfil Goverlan: Within 13 months, Goverlan identified 95% of closed/won deals were influenced by RollWorks and generated revenue 15x the initial investment cost—all with a nimble, two-person marketing team. "Things have changed since we started targeting accounts, as opposed to just contacts. We're generating 40-50 demo requests a week thanks to this happy marriage between our HubSpot inbound and RollWork ABM program." - Goverlan To learn more about how the market-leading combination of RollWorks and HubSpot drives even more value for your ABM programs, schedule a custom demo today. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Spotlight

Selecting the right agency for your Demand Generation is no easy endeavor. From needs assessment, to differing service offerings, and the team you will be working with, there are many components to consider. It is vital to pick the firm that can work well with your team and deliver your desired results. Using a Request for Proposal (RFP) can be a useful tool in your selection process. We have put together this RFP guide to help you make the best choice for your Demand Generation agency.

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