Buyer Intent Data

6sense Receives Sales and Marketing Accolades in Fall G2 Grid Reports

Sales_Marketing_Leadership
  • 6sense is pleased to announce that its 6sense Revenue AI has been recognized as a leader across eight sales and marketing categories in the G2 Fall 2023 Grid Reports.
  • The G2 Fall 2023 Grid Reports rely on assessments of customer satisfaction, a product's presence within its category, and feedback from customers' reviews.
  • In total, 6sense receives 85 total badges, including 21 leader badges.

6sense, a prominent provider of account-based orchestration platforms that revolutionize how B2B organizations handle pipeline conversion to revenue, has announced that its 6sense Revenue AI has achieved Leader status in eight sales and marketing categories for the eighth consecutive reporting cycle in the G2 Fall 2023 Grid Reports. 6sense stands out as the sole vendor with two products—6sense Revenue AI for Marketing and 6sense Revenue AI for Sales—leading the G2 Buyer Intent Data Providers category.

The G2 Fall 2023 Grid Reports are crafted through an assessment that takes into account customer satisfaction, a product's category presence, and customer reviews. In total, 6sense has been honored with an impressive count of 85 badges, including 21 leader badges. Specifically, 6sense Revenue AI for Marketing has claimed the prestigious leader title in eight categories within the G2 Fall 2023 Grid Report. These categories encompass account-based analytics, account-based advertising, account-based orchestration platforms, account data management, and buyer intent data providers. Similarly, 6sense Revenue AI for Sales secures its position as a leader in two categories, buyer intent data providers and sales intelligence, while achieving a High Performer rating in the Lead Scoring category.

Chief Customer Officer of 6sense, Sanjay Kini, said,

Our customers tell us that 6sense has become even more important and valuable in this tough macro-economic environment as they strive to grow, and do so more efficiently.

[Source – Business Wire]

Kini mentioned that they had made substantial investments in the capabilities provided to both sales and marketing teams to facilitate alignment in converting pipeline to revenue. He expressed satisfaction in seeing their customers validate their approach, placing them in the unique position of being leaders in both sales and marketing categories.

The acknowledgment in the G2 Fall 2023 Grid report underscores 6sense's unique position as the sole ABM vendor holding leadership badges in both sales and marketing categories. It affirms their commitment to aligning the revenue team around a shared set of objectives and insights, showcasing the significant impact they've achieved.

In addition to bringing together sales and marketing leaders through 6sense Revenue AI, the company provides valuable resources to the sales and marketing community, including RevCity, introduced in the Fall of 2022. RevCity is an extensive online community designed for B2B marketing, sales, and revenue operations professionals. Within this community, members have the opportunity to collaborate on innovative ideas, exchange insights with industry peers, and acquire skills to enhance their organizations' revenue optimization efforts. This open and engaging community enhances the overall value that customers derive from 6sense.

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