7 Ways File Sharing Tools Make Life Easier for B2B Marketers

Dozens of cutting-edge tools now make up the average B2B marketer’s tech stacks. From lead management to public relations, today’s marketers rely on an entire alphabet soup of CRMs, MAPs, and DMPs to get things done. But only one secret sauce binds all these ingredients together in a special recipe, and that’s collaboration. This is where marketing-focused collaboration tools come in handy. Moving toward increased collaboration solves a lot of the challenges related to martech integration. To ensure that all the pieces of your stack fit and work together, you also need systems and processes that promote trust and accountability among the different roles in your marketing team. As we’ll find out in greater depth below, the ability to share materials and resources among team members is a critical part of the collaboration. That’s why file sharing tools remain a staple in a modern marketing team’s toolbox. These tools provide capabilities that are several orders of magnitude better than traditional sharing methods like physical storage devices, email attachments or shared network drives. Specifically, file sharing platforms help marketers.