ABM: Bridging the Data Gap
ABM isn't just a buzz phrase, then? "It's certainly a trend," Pogorzelski conceded. "That's why we did the survey--because we were concerned about the same thing." That recently released survey, "Account Based Marketing: The Art of the Start," revealed, said Pogorzelski, that "86 percent [of respondents] thought ABM was here to stay, and would help with customer acquisition and retention.