ABM Studies Show Intent Signal Monitoring Helps Companies Make Smarter Decisions
The number of marketers using data at an all-time high of 90%, according to an October 2016 study by the Global Alliance of Data-Driven Marketing Associations (GDMA). Marketers' strong reliance on data analysis is also echoed in the findings of the 2016 State of Account-Based Marketing (ABM) study, which showed 87% of respondents held ABM as "extremely" or "very" important to their business objectives. In addition, this study highlighted that: