Account-Based Marketing – A Good Fit for You?

Author - Nate Vickery
Source - http://reply.io/blog/sales

The world of business is infinitely nuanced, but every company strives towards the same thing – making more money. In order to make more money, most companies use some form of marketing, and as time have gone by, marketing has grown into a very heterogeneous industry where various companies use a variety of strategies and tactics as part of their marketing efforts.

Most recently, the marketing industry has been clamouring with news of a new player – the increasingly present account-based marketing. As is often the case, people are split right down the middle – with some saying it is the greatest thing ever and with others claiming it is nothing but another marketing fad.

Once again, as is often the case, reality is not that simple.