Account Based Execution

Ad Blocking, Ad Reinsertion And Fixing CX: We’ve Only Just Begun

Ad Blocking, Ad Reinsertion And Fixing CX: We’ve Only Just
In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets all ads through in a decision that Facebook explicitly communicated to its users. It described the design of its ad formats, ad performance and consumer controls, which address the underlying reasons people have turned to ad-blocking software.

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