Amazon Rebrands Its Ad Products Under Amazon Advertising

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used, as of Wednesday.
Under the new naming structure, all advertising technology now exists under Amazon Advertising. That tech includes Amazon DSP, formerly known as AAP. There's also the advertising console, once part of AMS, which lets merchants manage Amazon’s cost-per-click offerings, including Sponsored Products, Sponsored Brands right-rail display ads and more.