Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
"Account Based Marketing. Perhaps you’ve heard of it Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. Many of the industry vendors are addressing that problem (the confusion, not Trump) by working together in the Account Based Marketing Consortium which, among other things, has published an excellent survey and nifty six-level functional framework. "