B2B Content Marketing Statistics to Convince Your Boss

In the rapidly evolving marketplace, content marketing has become a priority for a variety of reasons. Content marketing is a great way to build your brand’s authority in the field, educate clients and prospects about your products and services, get your brand in front of your target market, and establish trust and credibility with your audience. Another reason is that more and more consumers are using ad-blocking software and turning to sources they trust, including companies, for information about products and services.Fact: In 2016, 200 million people were using ad blockers.
Chances are you already know this but are facing challenges to get management’s buy-in to go ahead with a B2B content marketing strategy. The good news is there is a ton of documented data and content marketing statistics that show the value of having a solid content strategy.