B2B developer marketing? It’s complicated
Marketing Land | October 26, 2017
We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: When you’re marketing to developers, never forget the fact you’re not just marketing to developers.