B2B marketers must prove contribution to revenue
Marketing Land | June 19, 2018
Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based on visibility, traffic or conversions. Here’s an overview of how marketing priorities and success metrics have shifted, along with recommendations on how to clearly demonstrate marketing contribution to sales and revenue.