comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

Solution Delivers Data for Precise Audience and Content Targeting to Empower Effective, Relevant and Brand-Safe Advertising. comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve higher CPMs for their inventory, and enables advertisers to reach their target audience with more relevant messaging in a context that is right for their brand. Through a precise analysis of page-level content and audience behaviour, comScore Activation allows clients to build unique targets based on custom criteria. Clients leverage this powerful technology to refine their existing audience targets, or build new ones. These targets are then integrated directly into their ad server or DMP, allowing buyers or sellers to quickly and easily activate off of this data when buying impressions or packaging inventory.