Corporates Expect Account-Based Marketing to Help Drive Growth in 2016 and 2017

A survey of over 100 companies by Avention, the maker of OneSource® Solutions, has shown that account-based marketing (ABM) techniques are the preferred approach for corporates focused on B2B sales and marketing. 86% of the organisations polled are confident that employing account based marketing techniques will positively impact their growth in 2016 and 2017. 90% of respondents said that ABM, which uses data and analytics to focus marketing efforts on a specified group of target accounts, is relevant to their organisation. These findings are supported by other industry research, with MarketingProfs reporting that companies using ABM generate 208% more revenue for their marketing efforts.