Could Account-Based Marketing Be the Next Big Thing?

When we talk about different types of marketing strategies for small and large companies, the list goes on and on. Most companies find it easiest to base their strategy off of one or two of these strategies or ideas. For example, if the holidays are around, the company many choose to base their strategy solely off of this time of year, using promotions and a spin on email marketing. Others may choose to try location-based marketing or just a simple digital marketing strategy. It seems like each year, new types of marketing strategies take hold.
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