On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 bookings.
CEO of Demandbase, Gabe Rogol, said, "We're incredibly energized by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth." He added, "Our company has innovated at a record pace over the last year and shown massive potential to transform how B2B companies go-to-market through new offerings and enhancements to our core product. This is always important, but right now, in an economy where every company needs to do more with less, it's essential. We're empowering teams to work smarter to achieve their revenue goals, using fewer resources and enjoying greater results."
(Source – PR Newswire)
Demandbase achieved many significant inventions and corporate milestones in the last year, including:
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Provided the first completely free Account Identification solution in the market
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First, to integrate sales intelligence and account engagement analytics for sellers
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Improved B2B advertising technology by including people-based advertising
Demandbase has been continuously acknowledged for its unique corporate culture and customer satisfaction, in addition to its commercial development and platform innovation. Fortune Magazine and Great Place to Work® recognized the organization in 2022 as one of the Best Workplaces by Bay Area™, Best Workplaces in Technology™, Best Workplaces for Millennials™, Best Medium Workplaces, and Best Workplaces for Parents™. In addition, Demandbase received four "Top Rated" Awards from TrustRadius and the "Most Liked" Award for Sales Intelligence.
About Demandbase
Demandbase is the provider of Smarter GTM™ for B2B brands. It assists marketing and sales teams in overcoming the fragmentation of data and technology that impedes insight and compels them to spam prospects. It does this by integrating account intelligence into every stage of the buyer journey, wherever you connect with consumers, and by assisting you in orchestrating every activity across systems and channels—through advertising, account-based experiences, and sales processes. The outcome? You identify prospects sooner, interact with them more intelligently, and complete agreements more quickly. The firm is headquartered in San Francisco, California.