Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers, exposing the real impact of media dollars in terms of accounts, opportunities, and deals, rather than just impressions and clicks. "B2B advertising has traditionally borrowed from B2C marketing technologies, resulting in a tradeoff between precision and scale, as well as a great deal of wasted advertising spend," said Chris Golec, CEO of Demandbase. "Our new Targeting Solution offers the scale of Google along with the precision of LinkedIn to deliver superior business results. This new offering will fundamentally change how B2B marketers measure the performance of their ABM investments."