Demandbase Introduces DemandGraph - The First Artificial Intelligence Powered Business Graph for B2B

Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide. DemandGraph now powers Demandbase's Account-Based Marketing platform spanning advertising, marketing, sales and analytics solutions. According to Forrester Research, the B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. DemandGraph helps companies unlock the value of this trillion dollar market by reading and understanding billions of web pages on the Internet through Machine Learning and Artificial Intelligence. DemandGraph is comprised of: Unstructured business knowledge such as SEC filings and annual reports Demandbase's proprietary identification technology that maps billions of network IP addresses to businesses worldwide Complex corporate hierarchies extending beyond subsidiaries and remote offices to include vendor, customer and partner relationships The digital footprint of web activity by businesses including ad impressions and web traffic from more than 3 billion B2B interactions every month.