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Demandbase has announced being named a recognized provider by Forrester Research in a recent research report.
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As per the Marketing and Sales Data Providers for B2B Landscape report by Forrester, the modern B2B data provider sector has only a few suppliers with the depth, breadth, and scale of offers to be large business clients' primary data partners.
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The report provides an overview of the leading business scenarios required in this market, as well as the anticipated capabilities of providers.
Demandbase, a market leader in AI-driven account-based go-to-market strategies, has announced it has been recognized as a noteworthy provider by Forrester Research in its recent report titled "The Marketing And Sales Data Providers For B2B Landscape, Q4 2023." The report outlines key business scenarios in the market and assesses providers' expected capabilities. Forrester emphasized that enterprise customers now demand more than just lists from their data providers. They seek partners capable of delivering diverse and extensive data sets, improving internal data quality and compliance, and optimizing operations through integrations, automation, and specific-use case technologies.
The report highlights the crucial role of B2B marketing and sales data providers, such as Demandbase, in building and improving the addressable market database. These providers enhance target market definition, refine ideal customer profiles, and boost the efficiency and effectiveness of marketing and sales interactions.
Chief Product Officer at Demandbase, Brewster Stanislaw, said
Data has always been the cornerstone of our strategy to transform how B2B firms go to market. With the explosion of AI, the significance of accurate, differentiated data to train GTM models has never been higher.
[Source – Cision PR Newswire]
Brewster Stanislaw expressed his excitement about being included in the Forrester report. He noted that it underlined the comprehensiveness, remarkable reliability, and AI-readiness of their GTM data. Stanislaw mentioned that this recognition reinforced their ability to meet the unique data requirements of enterprise customers.
In order to be quantified for this Landscape, providers are required to offer firmographic and demographic (contact and account) data to assist clients with their B2B marketing and sales databases across various industries. The report highlights that most providers also offer supplementary services such as data enrichment, storage, unification, and additional data types like technographic data, funding data, or intent data. Apart from these core capabilities, Demandbase identified its top three extended business scenarios as target market definition and sizing, data capture/form augmentation, and ideal customer profiling.
Earlier this year, Demandbase was recognized in Forrester's Q2, 2023 Account-Based Selling Technologies Landscape and previously featured in Forrester's Q3, 2022, B2B Sales Intelligence Vendors Landscape Report. Demandbase notices these acknowledgments as a testament to the company's extensive range of services.