Enhanced A/B Email Testing That Measures Business-Relevant Campaign Goals

eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation announced enhanced A/B email testing for eTrigue DemandCenter® marketing automation that goes beyond simply measuring opens and clicks, instead relying on goal-oriented, business-relevant metrics when determining the best-performing email. DemandCenter campaigns now contain a built-in A/B email test step that conducts the email test over a selectable time period, to a selectable audience sample size